Sean ‘Diddy’ Combs is a business man… and if that means he needs to spray his Sean John fragrance in the club all night in order for people to buy it then that’s what he will do!

The Hip-Hop mogul was set for a night out at London’s The Runway Club recently but had a few demands before his arrival.  The DJ had to play all Diddy songs for 30 minutes prior to his grand entrance… and his latest cologne “I Am King” was to be sprayed around the nightclub every 20 minutes.

Nothing like walking into a room that gives you headaches, makes you choke, and burns your eyes.  Fun!

- Bri, HOT 107