Kanye West premiered his 30-minute thriller, “Cruel Summer“, at the Cannes Film Festival last night. And the reviews are solid.
MTV News reports, “Critics agree the film’s seven-screen display is a unique experience that hooks audiences.”
The Hollywood Reporter describes the concept: “The film, shot using multiple cameras to provide different angles on each of the seven screens, follows a car thief (Kid Cudi) who meets a beautiful and mysterious blind Arabic woman, who uses golden strings tied throughout her house to navigate around. Her father says he can only marry her if he can help her see.”
Adding, “The film is heavy on the use of music and sound, the seats often shaking from the bass. Several times during the under-30-minute clip, the audience would sway to the beat of the songs, including those from the upcoming debut album from his G.O.O.D. Music label. Along with directing, West also has a small part in the film, as does Parks and Recreation star Aziz Ansari.”
The HOT 107 rapper said he came up with the idea for the 7 screens while on the “Watch The Throne” tour. He explains, â€œYou’re always looking at a BlackBerry when you’re at a ballgame or the theater. Itâ€™s because of the amount of information we have at once.”
Kanye’s girlfriend Kim Kardashian, his G.O.O.D. Music artists Big Sean, Pusha T, star Kid Cudi, and collaborator Jay-Z all attended the “Cruel Summer” screening, which was in a pyramid-shaped tent holding around 200 guests.
Okay so when can WE see it?!